where Latinas own sports culture

Culture starts on social. We create there first, then bring it to life through experiences, products, and owned IP—building a complete ecosystem around the most influential fanbase in sports: Latinas.

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This is what happens when kids see themselves reflected back as powerful, celebrated, and beautiful. 🇩🇴 They don’t just watch. They RUN to participate. They claim it as theirs. Credit: @rosanny_var
Allison Santa took the biggest shot of her life before she ever stepped onto an American court. She left Manizales. Left Power Basketball Club. Left Colombia entirely, for a basketball future that was anything but guaranteed. That gamble brought her
Immediate add to cart 🛒 By @eldripclothing_
Former Puerto Rican National Team player Clarissa Flores becomes the first Latina in Chicago to open a women’s sports bar. 🇵🇷 Nearly 25 years after she starred on the basketball court at Northwestern, Clarissa Flores is returning to the game

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