The leading Latina sports
culture BRAND
It's time we get drafted
It's time we get drafted
We’re the heartbeat that pounds throughout stadiums, arenas, muddy fields, and playground courts with no nets. We’ve helped fuel the heroes of yesterday and are steadfast in telling the stories of our future ones. And now, we’re done watching from the stands.
We’re using our passion, talents, and fire to make room for ourselves. We’re our own heroes. Cheering each other on as we smash ignorance and glass ceilings. Lifting each other on our shoulders as we score home runs, reach new limits, and break records while we break generational curses.
It’s time to hear our own names.
It’s time we get DRAFTED.
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The first Latina sports fandom Report
This comprehensive quantitative study explores Latina sports fans' experiences, motivations, preferences, and behaviors across all major U.S. sports. With Latinas spending an estimated $26.3B on sports annually, the findings provide crucial insights into the unique needs and desires of this influential sports fan community, shaping the future of sports marketing and engagement.
