it Didn’t exist, so we built it.
It started with a simple yet frustrating reality: Latinas have always been here—playing, coaching, leading, building—but sports have rarely made space for us. Instead of waiting for change, we created it.
In 2023, DRAFTED became the first culture-driven media company to ensure Latinas are never invisible in sports again.
Founded by Karina Martinez and Jennifer Yepez-Blundell, two women who’ve lived the struggle of being overlooked in an industry that thrives on passion, grit, and storytelling—the very things that define us. From different backgrounds but with the same mission, they came together to build something that didn’t exist: a platform that elevates, connects, and creates real opportunities for Latinas in sports, from the field to the front office to the fandom.
This isn’t just a brand—it’s an ecosystem. Through content, community, and commerce, we’re shifting the industry, ensuring that Latinas aren’t just part of the sports conversation—we’re leading it.
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Karina Martinez
CO-FOUNDER & CEO
Karina was born in Asuncion, Paraguay, adopted by Cuban immigrants and raised in SoCal, so the hyphen has always been her home. Since the beginning of her career she has been working at the intersection of culture and storytelling having previously founded a cultural communications agency. Growing up as a young queer kid, sports played a pivotal role in her upbringing and with DRAFTED she hopes more people feel seen and heard in the world of sports.
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Jennifer Yepez-Blundell
CO-FOUNDER & COO
As a second-generation Mexican-American, former DII Softball player, and Cultural Strategist, Jennifer's unique journey shaped her philosophy and approach to diversity-of thought and inclusion. Her competitive spirit led her to enter the startup world to build representation in Sports and address the systemic issues she experienced first-hand in being an athlete + fan. Her passion for change runs deep as a Mom to two-young daughters.
