From cultural insights to casting and production, this campaign reflects DRAFTED’s role as the premier creative hub for Latina sports storytelling and relevancy.
Dove Self-Esteem Project research reveals that 45% of girls drop out of sports due to low body confidence. To change that, Dove is on a mission to make sports a space where all girls can thrive and feel like they belong through the Body Confident Sport program.
In partnership with DRAFTED, Dove launched the “Yo Soy” content series, celebrating young girls who have reclaimed and redefined cultural nicknames—turning labels into symbols of strength and pride. The Body Confident Sport program, launched in 2023, is the first-of-its-kind, scientifically proven set of coaching tools designed to build body confidence in 11-17-year-old girls and encourage them to stay in sports.
Join Dove to help keep girls confident in sports. Access the Body Confident Sport program and learn how to help #KeepHerConfident at Dove.com/confidentsports or follow @Dove on social. Every Dove product purchase helps support girls in sports.
“Me dICEN flaquita,
y SOY LA MÁS RÁPIDA”
Penelope Muñoz, 9
"My name is Penelope and I love writing and math. I have two dogs, Bandit and Chief, as well as an older brother named Charlie. My favorite TV show is Bluey, and I really like the new movie Mufasa: The Lion King. I also enjoy singing and dancing."
What message do you want other little girls to learn from your story?
"When I started soccer I wanted to cry and was really nervous, but then I started getting used to it. I made a lot of friends and I always wanted to try my best. I hope I inspire other girls to play on boys teams. I want them to see me and say I want to be like her; the only girl on a boys team.
What is your hope for women’s sports?
"I hope that girls can play all sports because girls can do anything. Girls should have the same opportunities as boys. They should make it fair."
“ME DICEN CHAPARRITA,
Y SOY INVENCIBLE”
Lily-Rose Gutierrez, 16
“My Name is Lily-Rose Gutierrez; I'm 16 years old, I was born and raised in Riverside, California, and I’m proud to be a second-generation Mexican American Latina. I’ve been playing basketball now for about 10 years, and recently began playing Flag football for my high school Varsity team. Being part of the female basketball community has extended me great opportunities and allowed me to meet amazing women who have become mentors and extended family over the years.”
What message do you want other little girls to learn from your story?
"Always be kind, dream big, and don’t ever stop trying. You can do anything if you believe in yourself."
What is your hope for women’s sports?
“I just want women’s sports to keep growing so girls like me can use sports to show the world we’re way more than the roles people expect us to play."
“ME DICEN CHONCHITA,
Y SOY PODEROSA”
“My name is Vanessa Fernandez from Oahu, Hawaii! I love softball, art, and math—they’re my favorite ways to stay creative and active. My favorite colors are pink and blue, and when I’m not busy, you’ll probably find me watching Disney’s Zombies 3 for the millionth time.”
Vanessa Fernandez, 10
What message do you want other girls to learn from your story?
“Don’t be afraid of who you are, be proud! Everyone is different, and we all can learn from each other.”
What is your hope for Women’s sports?
“I hope we never stop playing the sports we love because it brings us so much happiness.”