DRAFTED, the first Latina sports media company, and SPROCKET, a leading
consumer and fan insights company joined forces to conduct the first-ever
comprehensive survey of Latina sports fandom.


Available now!

What’s Inside:

First-of-its-kind, Latina Fandom Report dives deep into the Latina fandom scene, delivering an in-depth analysis that sheds light on the motivations, behaviors, and distinctive preferences of Latina sports fans. This groundbreaking report offers actionable insights for those looking to engage with this influential demographic, presenting a wealth of data and recommendations for enhancing organizational strategies. Discover what drives Latina sports fans, how they engage, and how to tap into their power. Discover what drives Latina sports fans, how they engage, and how to tap into their power.

  • Overview of Fandom: Understand the Latina fan mindset

  • Game Day Rituals: See how they watch, interact, and spend

  • Power of Influence: Learn how they shape trends and opinions

  • FanDNA: Get the insights you need to connect on a deeper level

Don't miss out on this game-changing reporT!

AREAS OF RESEARCH

PARTNER FOR BESPOKE LATInA RESEARCH