Latina Fandom Report
Latinas wield a remarkable $26.3 BILLION in annual sports purchasing power, making them one of the most influential demographics in the U.S. Despite their significant influence, their unique motivations and behaviors are often overlooked, resulting in missed opportunities for brands, teams, and leagues, and leaving behind nearly 20% of the U.S. female population. The Latina Fandom Report comprehensively analyzes Latina sports fans' behaviors and motivations across four categories—Overview of Fandom, Gameday, Influence, and Fan Motives—providing foundational data to deepen understanding and guide future decision-making.
Latinas wield a remarkable $26.3 BILLION in annual sports purchasing power, making them one of the most influential demographics in the U.S. Despite their significant influence, their unique motivations and behaviors are often overlooked, resulting in missed opportunities for brands, teams, and leagues, and leaving behind nearly 20% of the U.S. female population. The Latina Fandom Report comprehensively analyzes Latina sports fans' behaviors and motivations across four categories—Overview of Fandom, Gameday, Influence, and Fan Motives—providing foundational data to deepen understanding and guide future decision-making.
Latinas wield a remarkable $26.3 BILLION in annual sports purchasing power, making them one of the most influential demographics in the U.S. Despite their significant influence, their unique motivations and behaviors are often overlooked, resulting in missed opportunities for brands, teams, and leagues, and leaving behind nearly 20% of the U.S. female population. The Latina Fandom Report comprehensively analyzes Latina sports fans' behaviors and motivations across four categories—Overview of Fandom, Gameday, Influence, and Fan Motives—providing foundational data to deepen understanding and guide future decision-making.